Hammitt Named Official Premium Bag of League One Volleyball

League One Volleyball (LOVB) and Hammitt, the Los Angeles-born luxury handbag and accessories brand, today announced a two-year partnership naming Hammitt the “Official Premium Bag of League One Volleyball.” The designation spans LOVB Pro and LOVB Youth, including all LOVB clubs and select LOVB junior tournaments & events, and Hammitt will also serve as an Official Partner of LOVB Atlanta. The partnership marks Hammitt’s first with a professional sports league.

For Hammitt, the partnership is a natural extension of who the brand is and what it believes in, aligning its quality, design-forward products with bold, creative female leaders. Both brands share a commitment to championing the future of women’s professional sports, celebrating the athletes redefining what’s possible and inspiring the next generation of players to dream bigger.

Hammitt’s presence across the LOVB Pro League starts on day one of the season, as the presenting partner of LOVB First Serve on Dec. 16 in San Antonio, and continues through on-court logos, signage, broadcast and content across LOVB. Hammitt will also outfit LOVB Pro athletes through product gifting, elevating their experience on and off the court. Youth volleyball is just as central to the partnership. Through LOVB, the largest community of junior volleyball clubs in the country, Hammitt will connect with junior athletes, their families and coaches throughout the club season, with a presence at LOVB-owned tournaments throughout the year.

In addition to its league and youth involvement, Hammitt will become the front-of-jersey partner for LOVB Atlanta. The brand will also present the LOVB Atlanta Athlete Tunnel Walk, turning the traditional arrival at every regular-season home match into a branded runway with tunnel décor, athlete photo moments and fashion-focused social content. In cohesion with the Hammitt partnership, LOVB Atlanta will spotlight athlete arrivals, personal style and behind-the-scenes moments throughout this season. 

“At Hammitt, we believe in the power of women to lead boldly, inspire others, and redefine what’s possible,” said Ryan Meyer, CEO of Hammitt. “Just as our handbags are designed to empower women with confidence and individuality, LOVB celebrates the strength, determination, and spirit of female athletes. Together, we’re bringing fashion, sport, and culture together to champion women, build community, and inspire the next generation of leaders.”

“Hammitt shares our belief that the future of women’s sports is built from the community up. From a youth tournament to the pro stage, they’re showing up for our athletes at every level,” said Michelle McGoldrick, Chief Business Officer of LOVB Pro. “Our athletes bring their own style to every arrival, and Hammitt gives them a stage to share it. We’re proud to welcome Hammitt to its first pro sports league partnership and we couldn’t be more excited to work with them.” 

Partnership highlights include:

• League Tentpoles: Hammitt will activate on-site at select LOVB tentpole matches, including LOVB First Serve presented by Hammitt, Playoffs and Finals, and will appear on the center-court referee pole pad in all 10 LOVB Pro markets.
• Youth Tunnel Walks: Hammitt will present “Arrive Like a LOVB Pro” Youth Tunnel Walks at four LOVB-owned tournaments, giving young players their own arrival moment just like the pro athletes, plus provide product for youth tournament prizing and coaching events. 
• Product Integration: Hammitt products will be integrated throughout the partnership through athlete gifting, arrival content and fan experiences, showcasing the brand’s style and functionality with athletes across the LOVB ecosystem. 

With an expanding retail footprint and new stores in key markets, Hammitt is building national awareness of its approach to luxury handbags. LOVB’s community-up model, which pairs the largest community of youth volleyball clubs in the country with a professional league, gives the brand a path to fans and families who share its values. Together, LOVB and Hammitt will celebrate women pursuing their passions, on and off the court.

Fans can shop Hammitt at hammitt.com, Hammitt stores and select specialty and department store retailers. Tickets for LOVB First Serve presented by Hammitt on Dec. 16 in San Antonio are available at LOVB.com.