LOVB Announces CVS Pharmacy as an Official Health & Wellness Partner

LOS ANGELES, September 1, 2026 – League One Volleyball (LOVB) today announced CVS Pharmacy, the retail division of CVS Health, as an Official Health & Wellness Partner. Through the multi-year sponsorship, CVS will support athletes, families, and communities across both LOVB Pro and LOVB Club through health-focused programming, community engagement, and fan experiences. 

Central to the sponsorship, CVS will become LOVB’s inaugural league-wide jersey patch sponsor, with the CVS logo featured on the front of jerseys across every LOVB Pro team beginning with the upcoming season. This marks the first time LOVB has offered this placement for on-uniform sponsorship, and the first time CVS has sponsored a league-wide jersey patch, creating a highly visible platform across one of the nation’s fastest-growing professional sports leagues. 

“Volleyball is about more than what happens on the court. It’s about building healthy communities, supporting athletes through every stage of their journey, and creating connections that last beyond the game,” said Michelle McGoldrick, Chief Business Officer of League One Volleyball. “CVS shares our belief that strong communities create stronger futures and we couldn’t think of a better brand to proudly display on our hearts. This sponsorship allows us to empower athletes, support families, and make a lasting impact both on and off the court.” 

Bringing the sponsorship to life, CVS and LOVB will collaborate on programs designed to connect professional athletes, club players, and fans through health-focused storytelling and community engagement. 

“LOVB’s unique approach to combining sport, wellness, and community engagement reflects the values that drive CVS Pharmacy’s commitment to supporting healthier communities,” said Sid Tenneti, Senior Vice President and Interim President, Pharmacy and Consumer Wellness, CVS Health. “Together, we can help inspire and support athletes and families nationwide by investing in programs that strengthen physical and mental well-being, build community, and create opportunities for young people to thrive. As women’s volleyball continues to grow, we’re proud to partner with LOVB to create meaningful opportunities and lasting positive impact for the next generation.”

The jersey patch sponsorship represents a significant milestone for LOVB as the league continues to build a connected ecosystem spanning youth volleyball and the professional game. The announcement comes as jersey patch sponsorships continue to command increasing attention from brands seeking premium, high-visibility opportunities that create meaningful connections with fans. For LOVB, the sponsorship establishes a new flagship commercial platform spanning every professional team, future expansion franchises, and the league’s nationwide club ecosystem, providing a unique opportunity for CVS to engage more than 30,000 athletes and families from youth volleyball through the professional game. 

Through LOVB Notes presented by CVS, professional athletes will share advice, lessons, and personal stories with the next generation of volleyball players, creating mentorship opportunities that extend beyond competition. At select LOVB Club tournaments, CVS Pharmacy Convenience Corner activations will provide athletes, families, and coaches with access to everyday essentials and support while traveling and competing. CVS will also support LOVB Cares, the league’s community initiative focused on creating opportunities for service and colleague engagement across LOVB communities. 

The sponsorship includes integrated brand presence across LOVB’s professional and club platforms, including the league-wide jersey patch placement, in-venue experiences, digital content, broadcast integrations, and community programming.