LOS ANGELES, July 22, 2025 – Today, League One Volleyball (LOVB) announced SKIMS as its official loungewear, intimates, and sleepwear partner as momentum around volleyball continues to surge in the United States. The partnership will see LOVB and SKIMS work together to accelerate the future of professional women’s volleyball, as well as empower girls and women both in sports and beyond.
"Partnering with SKIMS is an incredible milestone for our league and clubs — their dedication to empowering women and celebrating confidence aligns perfectly with our mission to elevate our athletes of every age, and accelerate growth of the sport of volleyball,” said Michelle McGoldrick, LOVB’s Chief Business Officer. “Together, we’re not only supporting our remarkable athletes on their journey to becoming household names, but also helping to inspire the next generation of players and fans.”
With record breaking crowds, the LA28 Olympics approaching, and LOVB’s grassroots-to-pro movement, volleyball has become more visible and influential than ever before. As the #1 team sport among girls in the United States, the sport has inspired a community of confidence, empowerment, and cultural change. With a combined commitment to empowering women of all ages to feel confident in sport, while celebrating the strength and spirit of athletes both on the court and beyond, the partnership between SKIMS and LOVB became a natural fit from the start.
"This partnership with LOVB is an exciting opportunity to expand our reach at the intersection of fashion, culture, and sports,” said Jens Grede, Co-Founder & CEO, SKIMS. “Volleyball highlights strength, teamwork, and rising female talent and we’re proud to partner with LOVB at this key moment, as LOVB’s mission to transform women’s volleyball aligns with SKIMS’ goal to empower women, both in sports and beyond.”
“We’re excited to partner with League One Volleyball and to support the incredible community they’re building from youth players all the way to the professional stage,” said Kim Kardashian, Co-Founder & Chief Creative Officer, SKIMS. “Together, we look forward to inspiring confidence and empowering athletes at every level through innovative products, community activations, and storytelling that celebrates the athletes on and off the court.”
The partnership will feature a number of touchpoints demonstrating how SKIMS and LOVB together champion volleyball athletes of all stages. SKIMS will participate in LOVB community and athlete-driven events, league-wide activations, and more throughout the season. The collaboration partnership will also focus on elevating the voices of female athletes from youth to pro, as well as highlighting volleyball’s growing cultural impact across the United States.
In addition, the partnership will provide SKIMS with exposure across LOVB’s official digital platforms, events, and broadcasts, connecting with one of the fastest-growing youth and professional sports communities in the country.
About League One Volleyball (LOVB)
Founded in 2020, LOVB’s mission is to reimagine the future of volleyball. With a unique community up approach, LOVB is one holistic ecosystem - from club to pro. The largest community of youth clubs in the country, LOVB launched the first serve of its pro league in January 2025, featuring some of the very best players in the world including American silver medalists and players from the last Olympics. For more information on LOVB as it embarks on its second season, its clubs, and its professional teams in Atlanta, Austin, Houston, Madison, Omaha, and Salt Lake, visit lovb.com or on social channels like Instagram.
About SKIMS
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is creating the next generation of Women’s underwear, loungewear, and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate and advance the industry forward.
SKIMS Mens launched in 2023 with underwear and foundations engineered for maximum support, performance, and recovery. From the softest boxers that never lose shape to the most comfortable tanks and tees, the ultimate first layer starts with SKIMS Mens. In the same year, SKIMS and the National Basketball Association (NBA) announced a multi-year partnership, making SKIMS the official underwear partner of the NBA, the Women’s National Basketball Association (WNBA) and USA Basketball.
SKIMS sells directly through SKIMS.com, permanent store locations in Georgetown, Aventura, Austin, Houston, Atlanta, New York, Los Angeles, and select retailers globally listed here.