Kona Big Wave Serves Up Another Round with LOVB Nebraska

LOVB Nebraska renews its partnership with Quality Brands, bringing Kona Big Wave and fan-favorite Serve and Sip promotion back for 2026-27

OMAHA, Neb. – LOVB Nebraska today announced the renewal of its partnership with Quality Brands of Omaha, the local distributor of Kona Big Wave, for the 2026-27 season.

The renewal continues LOVB Nebraska's ongoing commitment to partner with local companies while bringing nationally recognized brands into the home-match experience. Together, the organizations will build on last season's success with promotions that connect the action on the court to the energy in the stands.

During the 2025-26 season, Quality Brands and LOVB Nebraska introduced Serve and Sip, an in-match promotion built around one of volleyball's most exciting plays: the ace. Representatives for Kona Big Wave at Anheuser-Busch described the LOVB Nebraska partnership and Serve and Sip promotion as their most successful local partnership activation of the season.

"We're proud to continue building relationships with local companies like Quality Brands while bringing a brand like Kona Big Wave to our fans," said Kirsten Bernthal Booth, President of Business Operations for LOVB Nebraska. "It's exciting to renew a partnership that connected so well with our crowd last season. Fans enjoyed Serve and Sip – responsibly, of course – and we're looking forward to sharing those moments with them again."

Serve and Sip returns to LOVB Nebraska home matches this season. Before each match, the team will designate two "Serve and Sip" athletes. Each time either athlete serves an ace, fans age 21 and older can enjoy a limited-time discount on Kona Big Wave at arena concessions.

Kona Big Wave will also serve as the presenting sponsor of LOVB Nebraska's Beer and Beverage Night, with a date to be announced, and will be featured on LED floor and ribbon signage throughout the season.

About Quality Brands

Quality Brands is a family-owned and operated distributor of beer, wine, spirits and non-alcoholic beverages. Its distribution network serves markets in Nebraska, South Dakota, Wyoming and Colorado. To learn more, visit qualbrands.com.

About Kona Big Wave

First brewed in 1994 as Pacific Golden Ale, Kona Big Wave is an island-inspired golden ale with roots in Hawai'i. To learn more, visit konabigwave.com.

About LOVB Nebraska

LOVB Nebraska is a professional women's volleyball team based in Omaha and representing the entire State of Volleyball. The team, which began play in 2025, is an inaugural member of LOVB Pro – the professional league of League One Volleyball (LOVB, pronounced "love") and the nation's first professional volleyball league built from the club level up. Through LOVB's connected youth, club and professional model, LOVB Nebraska brings world-class athletes and elite competition to one of the country's deepest volleyball cultures while growing the game, inspiring the next generation and giving Nebraskans a professional team that reflects who they are.